web design

5 Graphic Design Resources for Non-Designers

This post originally appeared on the TechSoup blog. We wanted to share it with the library community as so many of you are designing flyers, websites, and promotional images for programs and events. 

Whether you're creating a postcard, flyer, presentation, or fundraising email, a little design know-how goes a long way.

Don't have a graphic designer in-house? No problem. With the recent launch of discounted Adobe Creative Cloud memberships on TechSoup, we have been doing some great webinars and blog posts on graphic design basics and how to use Adobe tools.

Basic Know-How: Graphic Design for Non-Designers

Design Seeds screenshot showing palettes and matching images

Four Things Non-Designers Should Know About Graphic Design by our Laura Kindsvater is a very plain language intro if you're just getting started, including

  • The basics of layout so that the important stuff gets noticed.
  • Figuring out which colors to choose.
  • Where to find good images.
  • Not overloading with too many fonts.
  • Finding handy free tools and design templates.

Design, Create, and Inspire with Adobe Creative Cloud

This post was originally published on the TechSoup blog. At library conferences this past year, we regularly got one question: Are you getting Adobe Creative Cloud soon? Now we can finally give you the answer you want: Yes! Public libraries are eligible for discounted Creative Cloud individual licenses for staff. Your library can use Adobe Creative Cloud to create flyers, make promotional videos, design newsletters, and more. 

TechSoup is proud to announce the newest product in the Adobe donation program: Creative Cloud.

Creative Cloud is the evolution of Creative Suite: a suite of design applications for creating graphics, video, audio, and interactive content for print, the web, and mobile devices. You can use Creative Cloud to tell your story in a variety of media.

TechSoup offers access to 60 percent off the retail rate on the first year of a Complete plan membership for one user. Adobe will then automatically bill you at 40 percent off the retail rate for every year after until you cancel. You can request discounted rates for as many individual memberships as you need, and this offer is available to 501(c)(3) nonprofits and public libraries regardless of their size and budget.

This plan includes the full version of every Adobe Creative Cloud program, full access to its related services, access to Behance ProSite, and 20 GB of cloud storage space. Adobe also provides all updates and upgrades without any additional cost. See the program page for more details about this membership offered through TechSoup.

4 Things Non-Designers Should Know About Graphic Design

This post originally appeared on the TechSoup blog. Because librarians sometimes need to think like graphic designers (think program flyers, website redesigns, and posters!), we thought the TechSoup for Libraries community would find it useful.   

 

Vermeer painting of Girl with a Pearl Earring with the girl holding a camera

The future is a visual one. These days, people often share images that communicate a wealth of nuanced information (rather than relying on words), and visual literacy is becoming a requirement. Given this new reality, how can we communicate with and engage our communities?

Meggan Frost, public services librarian for Paul Smith's College in upstate New York, gave a knockout presentation on graphic design recently for the Nebraska Library Commission. She explained that when something is designed well, it makes us want to get closer to it. It makes us pay attention.

She offered four fundamentals of graphic design to guide us in creating materials that will engage others, as well as three useful shortcuts — plus some bonus information on how to find inspiration.

Here are Meggan's tips on the four fundamentals of graphic design.

How to Build a Better Public Library Website: Three Stories

Does your library's website need an updated look? Or maybe you're looking to start from scratch and build a whole new website? No matter where you are with your website, you'll find some useful tips from three librarians who talked about their web-building experience with us in our webinar, Library Websites on a Budget: Tips, Tools, and Tales

These three public librarians told us about the tools they used to build their websites and shared their learnings:

webinar presenters