marketing

This morning I listened to the archived recording of Marketing with Images and Video: Engage, Inspire and Tell your Story a WebJunction webinar broadcast yesterday. It featured my good friend and engaging raconteur, Michael Porter (a.k.a. Libraryman), co-presenting with Jeff Dawson, director of Lester Public Library in Two Rivers, Wisconsin.

I'm a big fan of calculators such as the IT Staff Calculator
that Lori Ayres developed for planning and estimating your IT staff
needs. They're not perfect of course, but they give you a sense of the
big picture and whether your projections line up with the experiences
of other libraries.