This post originally appeared on the TechSoup blog. This post was inspired by the fantastic media pick-up the two libraries featured in our July webinar got for their crowdfunding campaigns.
Getting the media to cover your organization's fundraising campaign can help you reach new donors, garner larger donations, and become a well-known, trusted entity in your community. But working with the media is tricky, especially if you don't have a dedicated marketing or press relations person on staff.
However, a little media know-how can help you get some attention for your campaign. After years of being on both the press side and the PR side of the media game, here are some of my favorite tips for elevating a fundraising campaign.