donna feddern

Lost and Found: A Place for Library Leaders

Are you a library leader? Have you been looking for a place to connect and share with other library leaders? Library Lost and Found may be just the virtual place for which you have been searching.

Learn more about LibraryYOU, Escondido Public Library's Local Knowledge Project

Anythink (CO) does such interesting things! I've been following tweets (here and here and here) about their TechFest, which is happening today and it sounds great. Donna Feddern from Escondido Public Library (CA) is a keynote speaker. If you can't hear her in Colorado today, you can check out the webinar she delivered with us last fall. Escondido's LibraryYOU is an inspiring project.

Libraries fostering content creation: Webinar follow-up

Thanks to everyone who attended today's webinar, "From Content Consumers to Content Creators." I would like to give a special thanks to Donna Feddern, who shared her experiences working on LibraryYOU at the Escondido Public Library.

The Assets in Your Community

I attended the R-Squared Conference earlier this month and participated in a track on asset-based community development, led by John McKnight and John Creighton.

SEO Series Step Three: Pay attention to inbound marketing

In this step, let's discuss strategies that focus on getting your website listed on sites your target audiences are already visiting. Search engines aren’t the only places where your library can be found on the web. There are plenty of blogs, social networking sites, and directories where potential patrons can discover your library and its services. The bonus is these sites will usually link back to your website and the more inbound links you have, the higher the search engines will rank you in their results.

SEO Series Step Two: Place your keywords in the right places

The first step in our Search Engine Optimization Series involved identifying a list of keywords by exploring which keywords users are actually using to search. Now you want to make sure you are putting the keywords in places on your website where the search engines will find them. It’s important to understand how search engine algorithms determine relevancy. How does Google decide which sites show up in the top ten search results? One way is by weighting keywords based on where they are found on a web page.

Getting Started with Search Engine Optimization (SEO): Step One

There are people in your community who don't use the library. Outreach is a great way to connect with these folks. But how can you make your library visible on the web? Reach people online using search engine optimization (SEO) and inbound marketing techniques. This series of blog posts will get you started with your SEO for your library’s website.