analytics

Free Learners Guide on Social Media for Libraries

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TechSoup and WebJunction got together last fall to present an excellent webinar series on libraries and social media. Our intent was to help you develop your library's social media strategy. We wanted to demystify the best practices in social media so you could keep patrons and library staff engaged, develop measurable goals, and cultivate new readers and learners.

Make it Count: Social Media Analytics for Public Libraries

Of the tasks that can make you go cross-eyed during your off-desk hours, one might be measuring social media analytics. Often, you have more questions than answers. What should we measure, and which measurements matter the most? What do the experts say? How does that apply to my library, and what can I show my administration or board? How do we even know if our numbers are good ones?

We invited Laura Solomon, author of The Librarian's Nitty-Gritty Guide to Social Media and Library Services Manager at the Ohio Public Library Information Network, to our August webinar. Here's what she said matters most when it comes to social media analytics in public libraries.

What Your Library Needs to Know About Mobilegeddon

This post originally appeared on TechSoup's blog. Google's algorithm change to favor mobile sites shouldn't scare you, but it should get you thinking about your library's mobile strategy. Here are a few tips to help you weather "Mobilegeddon."

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When journalists add the suffix "-geddon" to an event or trend, you can usually be assured that it's not nearly as disastrous as it sounds. This is more or less the case with the so-called "Mobilegeddon," Google's April 21 change that gives a boost to mobile-friendly sites in mobile search results.