This post originally appeared on TechSoup.org. We're sharing it here because libraries also need to measure their social media activities to understand what is working well and what could be improved. Happy measuring!
When you're new to the world of social media analytics, it can be quite overwhelming not only trying to determine what to measure, but what tool to use. We recently published a recap of our webinar on social media analytics with Laura Solomon, a librarian and social media expert. There was so much covered in that hour that we barely scratched the surface in our recap and didn't have a chance to focus on analytics tools.