TechSoup's donor partner GiftWorks is offering First Things First - a series of free webinars covering topics like effective communication, branding, one-on-one fundraising, leveraging volunteers, and technology strategies. The series is hosted by Tom Iselin, author of First Things First, a guide to the core practices early stage nonprofits need to master.
Details, dates, and registration links are below. Space is limited - sign up now to secure your seat!
The Importance of Writing - The Impact of Effective Written Communication
Listen to the recorded webinar
What you write and how you write it affects how people view your nonprofit. In this webinar, learn how to build a writing culture at your organization, and how you can use writing to shape images, raise money, inspire people, and influence opinion.
Branding - Developing Your Brand and Creating Awareness
September 20, 2011 2:00 p.m. Eastern time, Register
Everything your nonprofit says and does creates images and impressions in people's minds. In this webinar, learn how to apply marketing and branding tactics to create a memorable brand identity that will help you leapfrog the competition, change public perception, and raise money.
How to Effectively Engage and Retain Your Volunteers
October 18, 2011 2:00 p.m. Eastern time, Register
Volunteers are the backbone and the hidden gems of your nonprofit. In this webinar, learn how leveraging engaged volunteers can open a treasure trove of skills, experience, and influence for your organization.
One-On-One Fundraising - Why Personal Matters
November 8, 2011 2:00 p.m. Eastern time, Register
Nonprofits can spend hundreds of hours writing grants and organizing fundraisers. In this seminar, learn how to develop a one-on-one fundraising strategy to create the most efficient and effective method of building relationships with major donors and raising money.
Technology - Why You Need to Evolve
December 6, 2011 2:00 p.m. Eastern time, Register
Technology can be a best friend or worst nightmare. In this webinar, learn how a simple technology strategy and a handful practical tactics will help you increase productivity, reduce cost, and avoid a host of technology landmines.
About the Host
For the past 20 years, Tom Iselin, a former stock options trader turned social entrepreneur, has founded and built some of the nation's most notable nonprofits - The Hunger Coalition, DrugFreeWave, and Higher Ground. In April, Tom published his third book, First Things First. The book targets leaders of early-stage nonprofits, helping them build their organizations by focusing on what's important, not what's convenient. Tom graduated from the University of Wisconsin-Madison with a bachelor's in journalism. Other studies include management science and computer science at the University of California-San Diego, and directed studies in finance and business at Harvard. Tom now manages a nonprofit consulting business and regularly speaks at seminars and conferences around the country. He splits his time between La Jolla, California and Sun Valley, Idaho.
The GiftWorks Donation Program at TechSoup
Manage your donors, track donations, and build targeted lists of supporters with GiftWorks 2011 (admin fee: $25). A straightforward interface allows volunteers to take on day-to-day data entry with minimal training. It features multiple, matching, and honoraria donation tracking, SmartLists, mail merging, and QuickBooks compatibility. Newly added functions in the 2011 version allow users to attach documents to donor records, easily find duplicate entries, create custom fields, and search within donor notes.