This post was originally published on the TechSoup blog. If you use marketing collateral, such as a newsletter, a Facebook page, or fliers for your outreach, you need good images to go along with it. But you also need to make sure that these images are okay to use. So where do you begin? We made a list of 10 free image sources to help you get started in your search.
There are more places than ever to get free images that are entirely OK for you to use for your communications. Here are 10 sources for images you can freely use on your website or other communications channels. The following list is no particular order.
Where to Find Free Images
1. Google Advanced Image Search lets you filter your search by usage rights. For instance, you can search for images that are free to use, share, or modify. You can add other criteria as well, such as type of file (like JPG only), type of image (like only faces), and even colors you want in the image. I got hundreds of images to choose from by searching "kittens." They are all free to use for noncommercial purposes and are modifiable if I want to add a caption.
3. Flickr is one of our go-to places for Creative Commons-licensed images. I use the advanced search feature. It allows you to search for photos with a Creative Commons license for noncommercial use and images that you can modify, adapt, or build upon. We always credit or attribute the original creator of these images.
4. Getty Images probably has the largest selection of free images out there — 50 million of them. Getty Images just made its images free to use in March 2014. Check out the Embed Our Images page to find out how to use the service. Before using Getty Images, you might check to see if your website can support iframe embeds(our blog, for example, currently does not).
5. Wikimedia Commons has a database of more than 24 million freely usable media files that include images, sounds, and videos. Many of them are public domain. You can search by topic, location, type, author, license, and source. You can also search files by tags. I like this resource for maps, flags, and people photos.
6. Digital Public Library of America (DPLA) is nothing less than the portal for all public domain and open-licensed digital content. Most of its vast archive is public domain and well labeled. DPLA is a great source for historical images, fine arts, and a wealth of other things. For more about DPLA, read my blog post about it.
7. Internet Archive is somewhat similar to DPLA. Its advanced search is the place to search for images. The interface is a little challenging to use, but the archive has lots of Creative Commons images that are well labeled. For more about the Internet Archive, read my blog post.
10. I really like Makeuseof.com's 6 Free Websites for Public Domain Images. It includes great resources likePublic Domain Pictures, Public Domain Photos, Image After, and others.
How TechSoup Uses Images
For our own content at TechSoup, we have some guidelines on how to use images:
- Make sure photos are clear, in focus, and not blurry when displayed at the size you want to use them.
- Try to show the impact of your nonprofit's work. If you help people, show the people you're helping. If you clean up a park, take before and after pictures of the work you did.
- Wherever possible, choose natural or unposed images,rather than showing a group of people smiling at the camera. For example, pictures of volunteers working will be more compelling than a smiling group posed for the camera.
- For event photos, try to show more than the standard "person with a microphone" images. Mix it up. Use group shots, wide shots, and close-ups of attendees.
Once you find the image you like, you may well want to resize it, change its format, crop it, add some special effects, or caption it.
- Check out Can I Use That Image for My Website or Newsletter?
- I also recommend Mashable's excellent piece, 14 Budget-friendly Image Editors for Small Businesses, which I found on Idealware's Best of the Web for January 2015
- Read TechSoup's post on Free Graphics Software and Images
- Use TechSoup's Content for Free!
Do you have a favorite source for free images we missed?
Image 3: Wikimedia Commons
Image 4: Mitchell
Image 5: Natalia de Frutos
Image 8: United States Coast Guard